City street with a banner or poster with the logo 'ENRON' and the slogan 'For Everyone' on fencing, surrounded by tall city buildings.

STREET POSTER ADVERTISING

EST. 2009

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What Is Wheat Pasting?

Wheat pasting, also known as street poster advertising, is street-level poster advertising on construction sites, the sides of buildings, and barricades. Available in all major US cities.

We offer wheat/wild pasting campaigns in every major U.S. city including Los Angeles, New York City, San Francisco, Atlanta, Chicago, Miami, Houston, Dallas, Austin, Denver, Seattle, Bay Area, Portland, San Diego, Nashville, Washington DC, Boston, New Orleans, Memphis, and Philadelphia. Have another market in mind? Let us know for a custom proposal.

Trusted By Major Brands

Ksubi

Delish

Monster

Open Igloo

Wired Magazine

Blundstone

Tir Tir

Pret a Manger

Artsy

Proenza Schouler

& More!

Ksubi Delish Monster Open Igloo Wired Magazine Blundstone Tir Tir Pret a Manger Artsy Proenza Schouler & More!

User Gems San Francisco Wheat Pasting (1).png
Street art posters on a black wall with text about loyalty, heroism, and the streets, located at 132 S La Brea Ave, Los Angeles, CA, with palm trees in the background under an overcast sky.
Posters for a beverage called 'The Beast Unleashed' advertising a strong beer with 6% alcohol content, placed outside a store. The posters feature images of beer cans and a monster eye, with branding including 'Monster Energy' and warning labels such
Street wall featuring three posters: one with graffiti style text that reads 'LA Royalty + Heroism and the Streets' with an address in Los Angeles, and two magazine covers of 'Rosie' with a young woman with curly blonde hair in different poses.
Multiple poster boards with black and white images of a woman and text promoting ALTEFERIGO's worldwide album pop-ups in New York, including dates and times.
Construction scaffolding on a city street with a large wooden box containing a promotional poster for an event called 'Run the Culture' in Boston, Massachusetts.

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Frequently Asked Questions

We've been doing street poster advertising and wheat pasting since 2009, so there's no question we can't answer. As street poster advertising is a form of guerrilla marketing, our clients and potential advertisers often have questions about how wheat pasting works, where do wheat pasting posters go, how long do wild postings last for, and more.

Feel free to check out our frequently asked questions below or reach out to our team directly; we are happy to discuss any questions.

  • We offer street poster advertising campaigns in every major U.S. city including LA, NYC, San Francisco, Atlanta, Chicago, Miami, Houston, Dallas, Austin, Denver, Seattle, Bay Area, Portland, San Diego, Nashville, Washington DC, Boston, New Orleans, Memphis, and Philadelphia. Plus other markets available on-demand.

  • Our wheat pasting campaigns can be launched in less than 5 business days, making this a very flexible outdoor advertising option. We can also expedite campaigns upon request.

  • Because this is guerilla marketing, locations are dynamic and ever-changing. We don’t guarantee exact placements. Instead, you choose the neighborhoods, and we’ll maximize coverage within those areas based on availability.

  • The term wheat pasting comes from the paste material used to paste posters onto surfaces. This is made of wheat flour and water, creating a weatherproof mixture.

  • The duration of posters staying up on walls and scaffolding depends on the neighborhood they're in. Some neighborhoods are more competitive than others, leading to posters being covered up.

    We mitigate this risk by doing multiple posting rounds, prolonging your campaign's duration. We are always strategic.